Introduction
Blufashion respects the privacy of its users and is committed to protecting their personal information. This Privacy Policy outlines how we collect, use, share, and protect users’ personal information. It also explains the rights and choices available to our users regarding such information. By visiting the Blufashion website or using our services, you agree to the collection and use of information in accordance with this Privacy Policy.
Information We Collect
We collect personal identification information from users in a variety of ways in connection with activities, services, features or resources we make available on our Site. We will collect personal identification information from Users only if they voluntarily submit such information to us. The below list provides the personal identification information we collect and how we use it:
- Contact information such as name, email address, mailing address, phone number used to register for an account, place orders, request information or contact customer support. This data is collected and processed with user consent.
- Financial information such as credit card numbers, account billing and payment info that we collect when users make purchases or place orders on our site. This data is collected and processed under our contractual obligations to fulfill orders.
- Demographic information such as age, gender, location and interests that users provide in their account profile. This data is collected and processed with user consent.
- Web browsing activity information such as IP addresses, pages accessed, search terms used, and links clicked while using our site and services. We collect this info through cookies, web beacons and other tracking technologies. This data is collected and processed based on our legitimate interests in understanding site usage and improving our offerings. Users can opt out in settings.
- We do not collect any sensitive information such as racial or ethnic data, health data, or precise geolocation data. We also do not record any phone calls or other user communications.
Use of Information
We only use users’ personal information for the purposes outlined in this Privacy Policy and do not share it outside of these uses without notice. The main uses of users’ information include:
- Providing and delivering products and services requested by users.
- Processing payments and billing.
- Creating and managing user accounts.
- Communicating with users about their account, orders, services, promotions, upcoming events and other news. Users can opt out of marketing emails in settings.
- Performing analytics to improve our website and offerings. Data may be aggregated or anonymized for analytics purposes.
- Legal compliance and security measures.
- We do not make automated decisions about users or profile users based on their personal data.
Our data practices comply with relevant requirements in the EU, Canada (including PIPEDA), and the United States.
Data Sharing
We do not sell or share users’ personal information except in the following limited circumstances:
- With third party service providers working on our behalf who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. All data is securely transferred across borders to authorized third parties.
- Compliance with any legal obligation, court order, law or regulation.
- Enforcement of our Terms of Service or other Blufashion policies.
Data Security
We implement commercially reasonable precautions to protect the information we collect from loss, misuse, unauthorized access, disclosure, alteration and destruction. These safeguards may include encryption of data in transit and at rest, firewalls, site monitoring, limited access, password protection and other physical and logical security measures. We conduct periodic reviews and audits of our security policies and procedures to ensure they remain up-to-date and complete.
Accessing Your Information
You have a right to access and obtain copies of the personal information Blufashion holds about you. Requests can be made by:
- Emailing support@blufashion.com with the subject line “Data Access Request”
To make a request, please provide your name, email address, phone number and details of the information you are requesting. We will provide this information free of charge, but may charge a reasonable fee if the request is excessive, repetitive or manifestly unfounded.
Once a verifiable request is received, Blufashion will provide the requested information within 30 days. If more time is needed due to the complexity or number of requests, we will notify you of the extension within the initial 30 day period.
The requested information will be provided electronically in a commonly used format, if feasible. In certain cases, we may provide hard copies of records by mail. We will confirm receipt of all access requests and provide details on next steps via email.
User Rights
Users have certain rights regarding their personal information as follows:
- Right to access the personal information we hold and get copies. Users can submit access requests by emailing support@blufashion.com.
- Right to correct inaccurate information.
- Right to delete personal information, restrict its processing or object.
- Right to data portability of information they provided.
- Right to opt-out of direct marketing messages and any data selling, if applicable.
- Right to file complaints with appropriate data protection authorities. Users in the EU can find Blufashion’s regulatory registrations here 2016/679. Here you can find the official PDF of the Regulation (EU) 2016/679 (General Data Protection Regulation) in the current version
Users can exercise these rights by contacting us using the contact details in the Contact section below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law. When personal data is no longer needed, we will securely delete or destroy it.
Children’s Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without obtaining verifiable parental consent. If we become aware that a child under 13 has provided us with personal information without consent, we will take steps to delete such information.
Cookie Policy
We use cookies and other tracking technologies on our website to collect data described in this policy and to enhance your user experience. By using our website, you consent to our use of cookies. You can adjust cookie settings in your browser or opt out of certain cookies through cookie consent banners on our site.
Changes to this Policy
We may modify this Privacy Policy from time to time to reflect changes in our practices. If we make any material changes, we will notify users by email and post the new Privacy Policy on this page with a new “Last Updated” date. We encourage users to check back periodically to stay informed of how we are protecting their information.
Contact Information
If you have any questions, concerns or complaints about our Privacy Policy, data practices or security measures, please contact us:
By Email: support@blufashion.com
By Phone: +1 6319934146
By Mail:
Blufashion Legal Department
Kolarceva 3
11000, Belgrade
Effective Date: December 30, 2023
Last Updated: December 30, 2023