Create your own label, tell your own story

Tired of the plus size narrative that bigger girls weren't deserving of trendy fashion, Sierra Blu was created for fuller figured women to express their joy in clothing. To tell their own story instead of being labeled.

Fashion Ought To Fun & Be Something To Play With 

Created to fit well, express a woman's mood and more importantly make women feel good -  the range was about plus women feeling included and accepted. 

 #allsizesmatter #bodypositivity

Sierra Blu Fashion now offers a full line of plus size and regular, as well as bags, shoes and jewellery.
Sierra Blu's blogging space has also opened to fashion & beauty, producing relevant articles for visitors and subscribers of the brand.

At Sierra Blu Fashion, Our passion is still our biggest motivator and we work to grow and be the best at what we do.

We hope you'll enjoy shopping with us!



  • 53 Lee High Road, Lewisham
    SE13 5NS

Contact Info:

  • + 44 7936 992343 

Store Working Hours:

  • Tuesday - Friday: 10:00 AM - 7:00 PM
  • Weekend: 10:00 AM - 8:00 PM
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