Passion drives us all

Tired of bland fashion for fuller figured girls, Sierra Blu Fashion was founded in 2016. The inspiration behind the brand came from Kadijah's mother - Janet.
An African bubbly woman with one of the biggest african bums you can imagine with a curvy figure to match - it was a challenge to find clothes that comfortably held her curvy figure & flattered her simultaneously.
The range initially began with just plus size clothing but as popularity grew, the range expanded to be more inclusive to smaller sizes. #allsizesmatter #bodypositivity
Sierra Blu Fashion now offers a full line of plus size and regular, as well as bags, shoes and jewellery. Sierra Blu's blogging space has also opened to fashion & beauty, producing relevant articles for visitors and subscribers of the brand.

At Sierra Blu Fashion, Our passion is still our biggest motivator and we work to grow and be the best at what we do.

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  • 53 Lee High Road, Lewisham
    SE13 5NS

Contact Info:

  • + 44 7936 992343 
  • info@sierrablufashion.com

Store Working Hours:

  • Tuesday - Friday: 10:00 AM - 7:00 PM
  • Weekend: 10:00 AM - 8:00 PM