If you’re on the lookout for a creative way to earn some extra cash, consider making and selling artisan wax melts as a side hustle. This fun, in-demand venture might be perfect for you. To make sure you get started on the right foot, check out our advice below!
Use Only Nontoxic Wax
Health and wellness are significant trends in consumer products, and this extends to wax melts in the type of wax they contain. Opting for nontoxic wax, such as soy or beeswax, can set your product apart, appealing to health-conscious consumers. These waxes burn cleaner, produce less soot, and, crucially, don’t release harmful chemicals into the air. By prioritizing the health of your customers and the environment, you can establish trust and carve a niche in the competitive market.
Get Super Creative With Scents and Designs
The real fun begins when you start experimenting with different scents and designs. The market is flooded with basic and traditional wax melts, so your goal should be to stand out! Explore unique scent combinations that cater to various preferences and occasions, from calming lavender chamomile blends to invigorating citrus basil. In terms of design, think beyond the standard cube or bar shapes. Use molds that produce intricate designs, embed flowers or herbs, or layer colors for a visually stunning product. You could even incorporate pigment into soy wax for stunning, sparkly effects. Remember, the more unique your wax melts are, the more likely they are to catch a buyer’s attention.
Focus on Eco-Friendly Packaging
Consumers are increasingly drawn to products that demonstrate a commitment to sustainability. Packaging your wax melts in recyclable or biodegradable materials appeals to the environmentally conscious customer and reinforces your brand’s commitment to sustainability. Consider using minimalist designs that underscore the natural qualities of your product, adding to its overall appeal.
Leverage Social Media Marketing
Social media is a potent and downright necessary tool for reaching potential customers. Create visually appealing content that showcases your wax melts, highlighting their unique features and the story behind their creation. Engage with your audience through regular posts, stories, and even live sessions to demonstrate your process. Consider targeted ads to reach people with interests aligned with your product. Ultimately, a strong social media presence can drive traffic to your online store and help build a community around your brand.
Making and selling artisan wax melts as a side hustle is a unique way to earn extra cash and flex your creativity. Use this advice to get your business started on the path to success!
Dianne Pajo is a writer based out of the Chicagoland area with a passion for music, combat sports, and animals. She enjoys competing in amateur boxing and kickboxing, but in her other leisure time, you can find her performing music around the city. She is also a dog mom of 2.
